How To Get Genuine And Relevant Customers For Your Online Product

As a budding entrepreneur, a major challenge lies in how to get relevant and genuine customers for your online product. However, just applying PPC and other techniques won’t help. 

Below are some methods that will help you in getting the desired results:

# 1 – Implement Laser Technique to Boost Traffic

• Laser technique ensures to boost traffic in a genuine manner. 

• This technique includes channelizing the content to the specific customer demographic and segment to attract the right audience. It pushes all your ads and content pieces to relevant places only. 

• To implement laser technique, entrepreneurs need to research the targeted audience and do their basics right. 

• You can monitor the type of customers to come on your site by defining customer traits, demographic factors, age range, device type, campaign length, and interests so that the particular content related to your business can be easily viewed. 

# 2 –Google Alerts

• Google alert is also a part of laser technique and alerts. It requires a step by step approach including entering all the primary keywords and phrases to super target the customers. You can create alerts easily. 

• You will get an instant alert and will start seeing results of the traffic from other blog and forum to track effectively. 

• You can also go to the industry relevant blogs and post comments to help customers with a targeted link. It will definitely help to get genuine customers to your blog or targeted web page. 

• A single good comment coupled by this Google alert technique will ensure to increase word-of-mouth publicity and save you money too. 

# 3 – Concentrate on Basics

• It’s very important to prepare and package your online product in such a way that it helps the customers to solve their problems in less than 30 seconds. 

• Ideally, some other services may take more, but the core idea is that the product design aesthetics, font, and the icon should be self-explanatory to help the customer understand and use the product daily. 

• SEO and keyword are important too. However, the content must look natural and focus on customer service satisfaction and not just simply plain keyword insertion. 

• Though keywords can garner attention but if the content is not optimized for devices and solves customer problems, your site will lose credibility. 

• Example – If your product helps people to pay for services and products (E-wallet), the checkout journey must be so fast that customer should not have to spend more than 30 seconds to book a movie/train/bus ticket or recharge the home DTH. 

• You must also offer E-governance services promptly because many government portals run on old legacy codes and servers. 

• Hence, it might take much time to pay for the services or book a ticket. If you can incorporate a much simple and light solution for such services in your product, relevant customers will flock to your site helping you to build a larger customer base. 

# 4 – Prepare Natural Content

• Just pick equipment to shot actual photos and videos apart from writing a user-friendly post! Now, post the video content on your YouTube Channel and content posts on popular blogs. 

• If the content produced touches the sensibilities of the targeted audience, people will connect in a better way. 

• If you are using links then use them in a natural way within the content. As Matt Cutts said “The objective is not to “make your links appear natural”, the objective is that your links are natural.” 

# 5 – Focus on Mobile and Social Media for Customers

• With growing cyber security concern, OTP authentication has become very important. So, it is important to buy targeted mobile traffic as part of the paid promotion tactics. 

• If your product is good, you will start seeing more and more customers. You can limit the campaign length to track results. If you want to achieve more benefits, optimize your social media channel and make it more mobile friendly. Again, buy targeted social media traffic and repeat the process. 

• With the right combination of laser targeted traffic from mobile and social media coupled with natural content and optimized user-friendly interface will ultimately lead to increase conversion optimization rate and build a solid loyal clientele base.